Electronic Arts, the behemoth console game developer has acquired PopCap for . You might wonder why this is a big deal. Simple. This is a sign of the change that is currently happening in the console gaming space. Console gaming I believe will encompass handheld devices ( cell phones and tablets), which will compliment the current console gaming ecosystem.
“EA and PopCap are a compelling combination,” said EA CEO John Riccitiello. “PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate our drive towards a $1 billion digital business. EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels.”
“We picked EA because they have recast their culture around making great digital games,” said David Roberts, CEO of PopCap. “By working with EA, we’ll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience.”
I wonder if this acquisition will force Blizzard and all the other major game developing companies to buy mobile gaming companies. What do you think? Will they spend extra cash to acquire more users?
