Puma and global pop superstar Dua Lipa continue to thrill fans, announcing their first product collaboration: a limited-release capsule called “Flutur”. The 90’s inspired four-piece capsule of apparel and footwear dropped at the end of January 2022, and footwear is a tease of what’s to come next year, when a full collection is released.
The collaboration features a new logo that is symbolic of the partnership, bringing together Dua’s name and the Puma formstrip which transforms into an iridescent butterfly.
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“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me” said Lipa. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with Puma.”
The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white Tees (R699), as well as a black Oversized Hoodie (R1,299). The highlight of the Puma x Dua Lipa “Flutur” capsule is the Mayze, one of her favourite shoes from the brand. The triple-black leather Mayze Flutur (R2,299) has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.
The collection was designed with staple pieces that would complement any wardrobe and Dua Lipa says the capsule is just a teaser of what’s to come next year.
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